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In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...

Happy birthday to us….and all members of the The ValPal Network! We are celebrating a decade in business and in those 10...

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...

The Best Estate Agent Guide is hoping to take advantage of the Boxing Day bounce by launching a marketing campaign promoting...

Rightmove has unveiled plans for the next phase of its marketing campaign, aiming to take advantage of the so-called Boxing Day...

Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign. The portal...

A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’...

Fine & Country has launched a marketing campaign centred around becoming the most recommended national estate agency brand among consumers. The campaign...

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

Zoopla has delivered strong vendor lead performance for agents in the first half of 2023 despite the challenging macroeconomic backdrop -...

Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...

A regional estate agent has outlined how the rise and fall of Purplebricks has actually been a good thing for high...

As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...

Happy New Year! I hope you’ve recharged the batteries and have a shiny list of resolutions to make 2023 as successful...

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...

A new mobile-based agency franchise network has launched, offering agents zero fees and what it describes as the choice of remote,...

Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...

Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...

Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...

Proptech firm iamproperty has overhauled its movebutler platform with more material information features and a Love Island theme. The end-to-end onboarding and...

Images can have the ability to paint a vivid image, but video content can take this to the next level if...

Rightmove is set to launch a new marketing campaign next week that encourages people to consider the different life they could...

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

A popular myth suggesting 50 per cent of homes sell with a second agent, is simply untrue. That’s the claim from property...

The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new...

The Bruce brothers’ new portal Boomin has given its first statistics regarding usage following the launch of a new marketing campaign...

Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...

Purplebricks has hired another creating PR agency to work on its consumer campaign. Taylor Herring - part of the larger Publicis group...

Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...

Boomin has given its member agents more details of its new valuation tool being launched next month. Called SmartVal, it is described...

Fledgling portal Boomin is launching what it claims to be the most interactive and accurate online valuation tool on the market.  It...

Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...

Strike - which over the weekend announced a new £11m investment package - has now revealed it has a new chief...

It doesn’t seem that long ago that 2D floorplans were considered cutting edge – but it’s safe to say they’re now...

Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...

Three of the leading portals have made major announcements as the fierce rivalry between the big players continues apace.  Firstly Zoopla claims its latest...

One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...

A leading industry supplier says there’s been a jaw-dropping 495 per cent year-on-year increase in digital spend from agents - and that...

Potential house buyers may be fine with virtual tours during lockdown periods, but as the country opens up, people are going...

As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...

OnTheMarket is to release its full year performance figures to shareholders on June 8. This will be for its trading year to January...

Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

Recently I heard the stat that over 50% of property is sold with the second agent, which was backed up by...

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

A 10 week marketing campaign is being launched by Zoopla - and the portal urges agents to stay open as much...

The agency industry may look back on this year and say: “Well...to be honest we didn’t really see it coming.” No, no,...

Agents spend their whole careers telling vendors and landlords why they will be able to achieve a better sale price or...

It’s a given these days that your business needs to be on social media. Consumers spend a large portion of their...

New PropTech products continue to appear, many aimed at enhancing transparency in buying and selling, or helping agents adopt new ways of...

Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...

Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...

Agents have long been the victim of a poor public reputation, from scoring highly in most disliked profession polls to being...

The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...

Zoopla has entered into a partnership with an online platform to promote the so-called Modern Method of Auction option to estate...

Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...

There’s been an explosion of anger about Rightmove’s pledge to undertake its biggest-ever marketing campaign - while at the same time...

Rightmove says it’s to launch its biggest ever national marketing campaign in a bid to kick-start the market once lockdown eases. The...

It may seem a long time since normal trading took place but many agencies are now finding they are picking up...

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...

The people behind an online valuation service is warning agents that having a widget on their website is not enough by...

For a very long time, it was one of the best ways – if not the best way – of generating...

'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...

Purplebricks today launches its media campaign as ‘The Official Estate Agent of Team GB’ for this summer’s Olympic Games. Today’s PR onslaught...

The ValPal Network claims its new product allows agents to gather the maximum amount of information from customers using its automated...

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

Here’s the final part of our questioning of the three portals based on comments and queries from our readers - thanks...

If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

OnTheMarket will be “blanketing the commercial radio landscape” as well as engaging in sports and agency industry sponsorship programmes over the...

Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

Shares in OnTheMarket hit another new low of 75.7p yesterday, dropping over nine per cent on the day and falling well...

A firm which recently joined the ‘hub club’ of agencies using centralised services offices says its won a major new build...

Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...

Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

The brief but troubled history of individuals and companies attempting to raffle homes as prizes has received another blow as a...

Independent review website allAgents says its ultimate ambition is to be a serious rival to existing portals like OnTheMarket. Unveiling a new...

When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...

A property portal that describes itself as free-to-list has launched today, taking the industry by surprise - however, at least one...

There is a lull in my imminent flat sale. Just no activity at all, despite a price reduction!  So, I am forced...

One of the world’s leading agency and PropTech analysts says the race is on for who comes second in the UK’s...

I have sold hundreds of lettings businesses over the last twenty-five years. Based on this experience, these are the mistakes that you...

For part two of the 'Day in the life of' series, I spoke to Peter Kavanagh, who first joined Romans in...

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...